The Los Angeles Blog
Today we started the process of building our recruitment website. The strategy is to make it simple, yet as helpful as possible for prospective students. The first step in this plan was to photograph student ambassadors and staff. With all those people in the same room, catcalling each other, it made for a really fun [...]
Facebook and Twitter are like a paintbrush. If put in the right hands, these brushes can make a marketing masterpiece. Put these same tools in the wrong hands and they become fridge art and the only admirers are the friends and family of the creator. The latter situation is a shame really, because these marketing [...]
The fashion industry, is one of social media top demographic. Even the consumers to big name fashion brands are relatively social media savvy. That is why it is imperative that retailers in the fashion industry stay ahead of the social media curve or they may be left behind. I want to discuss “Inbound Marketing” with you and [...]
Personally, I enjoyed it. There are alot of people that didn’t care for Steve Jobs or his book, and I can see why, but you can’t argue his accomplishments. Though, I don’t admire his personal life and the way that he treated people at times, but there were some buisness principles that I admired and [...]
Happy 2012 Everyone! Do you have your resolutions ready? If you do or you don’t, I want to share something that has been helpful to me. If you have goals in mind of things you want to accomplish in 2012, don’t forget to search ways in which you can accomplish these goals on YouTube. I [...]
Search engines equal money and some believe Google to be unethical by making billions off of pay-per-click advertising. Here’s my opinion: I know that pay-per-click (PPC) is a big strategy in the Google business model and believe this to be an acceptable marketing strategy, both ethically and strategically. First, it is unreasonable to think that [...]
As digital phone books take over printed sales, Yellow Pages has had to redo their business model. With little press, the company has taken another step to stay in the game: location based banners. To use it, one opens their webcam. From there, they can view businesses around them, and then see more with the [...]
The holidays are here, and so are the infamous personalized holiday e-card. Office Max, whose campaign Elf Yourself, started the holiday trend by partnering with Jib Jab to create greeting cards with your friend’s and family’s faces imported. This year, Google Voice has decided to follow in the holiday spirit; however, instead of dancing elves, [...]
Business Insider recently published a piece on 20 brilliant marketing campaigns that literally stopped traffic. These campaigns go to show that even traditional marketing mediums have life and can spark interest. So take a peek and gain some inspiration. Bookmark to:
Facebook founder and CEO Mark Zuckerberg has had some image-related problems in the past, and many predicted that The Social Network would only promote his cocky, condescending image further. Knowing this, Zuckerberg rejected advertisements for the movie on his social network and stated that he did not want to see the flick. A recent interview [...]
